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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Siloed, single-tactic teams must be broken down and rebuilt into an integrated function that can plan and execute multi-touch, buyer-behavior oriented campaigns that fully leverage marketing automation’s power. This will be the year of Revenue. Maria Pergolino, Sr.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

I’ve long believed that trust is by far the most important brand attribute in B2B, because as we all know, brands operate on emotions. One of the important innovations is, how do you really bring that brand umbrella in? And you heard me earlier use the word trust. Jon: Well, I think that last thing you said is the key point.