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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 4, 2009 Low Cost Systems for Demand Generation
This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. But what really concerns me is that these people are apparently limiting their consideration to just those two products. do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). I did publish a real review in July 2009.]
| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity.
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| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. At the executive level, ROI reporting by business segment or marketing activity as well as overall marketing investment will enable the marketer to show revenue contribution and make meaningful contributions in discussion about the direction of the company and its products and services. See also her recent blog post Five B2B Marketing Surprises From 2009. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).
| | B2BBLOGGERS
SEPTEMBER 19, 2012 Follow The Money To The CMO
It began in 2009. It started with Adobe’s purchase of web analytics company Omniture in 2009. Oracle: Buys Market2Lead in May 2010. CEO Marc Benioff declares his marketing cloud to be “the next $1 billion product line in the making” during August 2012 earnings call. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. And follow they did. Portfolio or suite?
| | DELICIOUS B2BMARKETING
JULY 31, 2009 B2B Lead Management Market Heats Up
While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Here’s the problem. Lots of stuff, huh?
| | LOOPFUSE
MAY 26, 2010 Oracle acquires a million lines of code
Customer service, technical support, professional services, and even human resources can benefit from the purchase insights lead management automation delivers. Because marketers think classically in terms of white papers, brochures, and datasheet – all which require high production investment – they quickly feel overwhelmed by the prospect of feeding a constant flow of content into a lead nurturing program. Treat the rollout of the lead management system like a product launch; announce it, train on it, and certify sales and marketing on their proficiency with the platform.
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CUSTOMER EXPERIENCE MATRIX First Look at New Marketo Release
| TUESDAY, FEBRUARY 24, 2009
release of his flagship product
, scheduled for March 3. Products
including Silverpop Engage B2B (formerly Vtrenz), Market2Lead
and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 The changes that Fernandez described seemed good but subtle. Marketo’s approach is to trigger campaigns based on specified events or list criteria. MORE >>
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