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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

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Enterprise Management Work Management DemandBase Marketing Management 40
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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

DECEMBER 29, 2009

The system also tracks lead movement through sales funnel based on a combination of its own data and information imported from CRM. Other reports show results from email campaigns and lead capture forms. LoopFuse can also alert salespeople by email when high-priority accounts perform specified activities captured in the system.

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Loopfuse Demand Generation Agencies Demand Generation Demand 120
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