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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Most recently, Marketo just announced their lead management solution. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. goes to Facebook.