The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.
Convince & Convert
AUGUST 18, 2010
It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation. I especially like your last point — if social media has changed anything, it's changed the definition of influence.
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