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30 Women Shaping B2B Tech Marketing

SnapApp

We have to educate—and depending on your company's pricing strategy—often get potential customers all the way into a free trial or using the freemium product. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. . Shayla Price.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

We have to educate—and depending on your company’s pricing strategy—often get potential customers all the way into a free trial or using the freemium product. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. Shayla Price.