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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Exact match domains. When targeting specific search terms, one popular tactic has been to match domain names to the search term you’re targeting. Some companies even create spinoff domains, each one intended to capture a search term of its own. For instance, “Watchfreemoviesnow.com” targets the “watch free movies” query.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Use the domain to build a professional website (e.g., Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.