Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167