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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Kevin Joyce , CMO, Market2Lead. This will place a higher premium on membership management and real, editorialized, well written monthly newsletters. See also her recent blog post Five B2B Marketing Surprises From 2009.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)