Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller
Heinz Marketing
FEBRUARY 8, 2021
I’ve long believed that trust is by far the most important brand attribute in B2B, because as we all know, brands operate on emotions. And then you can use that to then start to build really sophisticated audiences and segments. One of the important innovations is, how do you really bring that brand umbrella in?
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