Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us The tool captures a lot of information that is useful for scoring along all of these dimensions, and Program Builder is a great tool for actually implementing the scoring algorithm you develop.
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