Facebook Advertising for Dummies (Wiley)
Buzz Marketing for Technology
AUGUST 11, 2010
But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. These ads like any other include a headline, an image and body copy. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” We hope you agree! Tweet This! Share this on Reddit.
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