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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Vendors that score very closely may have some clear differentiators that are not easily measurable. Good question!

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Learn to differentiate between metrics and key performance indicators (KPI). Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame.

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Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Social Pros 10 – Lauren Teague, PGA Tour

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. 81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 The RSS feed is: [link].