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30 Women Shaping B2B Tech Marketing

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The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. . Alicia Carney.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. Alicia Carney.