2009 Differentiation Digg Media Plans 
Convince & Convert
MARCH 4, 2010
Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. All rights reserved.
Convince & Convert
MARCH 23, 2010
Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.
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