Turning Web Site Visitors into Paying Customers
Online Marketing Institute
MARCH 13, 2011
“How do you leverage otherwise anonymous traffic?&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. But Longo says that Demandbase does a better job of integrating relevant data.
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