2009, Database Marketing, Tagging and Wiki

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2009

Database Marketing

Tagging

Wiki

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Just makes it easier to manage all the stuff. Alive and Kicking!

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

JULY 28, 2009

(See the paper Demand Generation vs. Marketing Automation in the Resources section of the Raab Guide site for more on this topic.) Campaigns can be assigned start and end dates and tagged by type, objective, category and products. Tasks cannot be assigned to specific individuals, although this should be added by the end of 2009.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Entiera Offers Consumer Marketing Automation Software as a Service

Webinars

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