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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us I have checked out Hubspot and LeadLander.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I would like to hear about your scoring approaches and what you have done to achieve a common definition of qualified leads with sales. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Alive and Kicking! All rights reserved.

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B2B Lead Management Market Heats Up

Online Marketing Institute

I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Alive and Kicking!