2009, Database Marketing, Differentiation and Direct Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective. population.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Direct marketing lists? How do you differentiate between these two in conversation? Too many with too little differentiation. 2) Email services – Julie Katz at Forrester writes about this group. Lead farming? Prospect lists?

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

B2B Lead Management Market Heats Up

Webinars

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