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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Get a demo, see, take a look at this thing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. We can broaden our available market." They actually have their sales and marketing orgs aligned and working together.