Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2009

As a front end lead generation technology, vs. a traditional lead management or automation solution, Demandbase is aligning to "push" the most qualified business contacts from the highest potential businesses directly to the desktop, Inbox, CRM or marketing system - whatever is most important to the customer.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. And you can do that in account-based ways. Matt: Yeah.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

The visitors who qualify as a lead, are inserted into the CRM and then followed up by calling or emailing. Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? Alive and Kicking!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40