Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. CRM Systems. Database Marketing. . --> Suppliers. Webinars Events. Industry Events. MediaNext 2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Jon: Well, I think that last thing you said is the key point.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40