article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Buying journeys are complex, touchpoints are plentiful, and it's important to scale what works. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009. She’s worked in B2B tech for almost four years.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Buying journeys are complex, touchpoints are plentiful, and it’s important to scale what works. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009. Always data. Jenn Steele.