Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0
Adobe Experience Cloud Blog
AUGUST 5, 2011
Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. On July 26, 2009, I celebrated a half-century on the planet. Align the yin to Web 2.0’s Marketing Operations keeps the focus on stats that matter. Risk/contingency management. Enterprise Transformation.
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