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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. LinkedIn Groups and Answers can give you a quick read on viewpoints.

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Interview with Brian Hansford

Onalytica B2B

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this. You can contact me via Twitter or LinkedIn.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam.