Remove 2009 Remove Churn Rate Remove Cost per Acquisition Remove Cross-Selling
article thumbnail

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

Whether it’s acquiring new clients, retaining existing ones, or cross-selling additional products, Paychex leaves nothing to chance. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We We’ve always relied heavily on referrals from banks, CPAs, and our existing clients.