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B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

You can catch another session in Atlanta next week and in Seattle on December 1.) Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. Vendors take note.