B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Customer Experience Matrix
NOVEMBER 5, 2009
You can catch another session in Atlanta next week and in Seattle on December 1.) Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. Vendors take note.