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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Sales needs to truly buy-in that fewer leads of higher quality is what they really want from marketing. It is not something it buys.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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