Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
60 
Let's personalize your content