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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100
Advertising Benchmark Work Management Marketing Management Planning 100
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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Your emails can’t produce results if they never reach your recipients, and while there any many factors involved in deliverability, avoiding the use of “spam&# trigger words is one key way to help your messages reach the inbox rather than the junk folder.

Marketing Budget 100
Marketing Budget Email Marketing Tactics Tips 100
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