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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. BtoB magazine and the Sales Lead Management Association reported last week that 45.4% Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. Alive and Kicking!