Rick Short Explains How to Turn Staff Into Prolific Bloggers
Online Marketing Institute
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. To me it involves things like time, money, utilization rates, and (most importantly) contact generation. That was the voice of many of my bloggers at one time or another. Some perceived this "new" practice to be frivolous.
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