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Marketing Content That Sells

The Effective Marketer

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing? Blog at WordPress.com. United States License. United States License.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.