article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution. It is in many ways the social equivalent of “batch and blast&# email newsletters. I agree that a distribution-only approach is viable.

PR 162