B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. As long as sales is quarterly-driven, the need to ring this bell never ends. Thanks again. Alive and Kicking!
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