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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Kevin Joyce , CMO, Market2Lead. See also her recent blog post Five B2B Marketing Surprises From 2009. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). In this post I want to focus on the trends in Marketing Automation for 2010.