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30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth.