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B2B Lead Management Market Heats Up

Online Marketing Institute

The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics." Smaller firms typically don't have the resource bandwidth to make this rotation feasible either.

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30 Women Shaping B2B Tech Marketing

SnapApp

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth. Rachel Ferrigno. S tack Overflow | Sr.

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30 Women Shaping B2B Tech Marketing

SnapApp

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth. Rachel Ferrigno. S tack Overflow | Sr. Manager, Inbound Marketing.