| |  2009 + B2B + Case Study + Microsite | 10 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) They are not B2B white papers, but it's still an interesting exercise. There were also some other things that I thought worked well: Microsites Blogs Twitter IDs (only included in one white paper) Facebook website URL Specific web pages / resource pages Books Is a call to action really important? They want things like product specs and technical case studies. | SAVVY B2B MARKETING AUGUST 26, 2009  Need Content? 20 Formats to Consider B2B marketers know they need content, but sometimes it can daunting to decide what to produce. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Microsites Microsites are web pages that include information about specific things. | | | | | |
| SAVVY B2B MARKETING AUGUST 26, 2009  Need Content? 20 Formats to Consider B2B marketers know they need content, but sometimes it can daunting to decide what to produce. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Microsites Microsites are web pages that include information about specific things. | JUNTA 42 JUNE 18, 2009 Create these 10 Media Channels for Your Content Marketing Strategy Had the pleasure of presenting " Please Stop Talking about Yourself " at the Web Content Conference 2009 in Chicago this week. Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009 View more OpenOffice presentations from Joe Pulizzi. Examples - HomeMadeSimple.com and BeingGirl.com from P&G; Out-Law.com from the UK law-firm Pinsent Masons (we also talk about Out-Law as a full case study in Get Content Get Customers ). Godfrey gives us a great example from the b2b marketing side. The video microsite. slideshare channel. | SAVVY B2B MARKETING OCTOBER 27, 2009  How to Squeeze the Most Life from Your Content Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. Because prospects can easily access content via the Web, they largely forgo direct interactions with B2B companies until late in the buying process. a microsite) or set up your main site to mirror this structure. generate leads). | SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) They are not B2B white papers, but it's still an interesting exercise. There were also some other things that I thought worked well: Microsites Blogs Twitter IDs (only included in one white paper) Facebook website URL Specific web pages / resource pages Books Is a call to action really important? They want things like product specs and technical case studies. | | | | | | | |
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MARKETING INTERACTIONS | MONDAY, SEPTEMBER 21, 2009 Genoo Puts Microsite Marketing Automation on the Map
There are a couple of things that set Genoo apart: Microsites: Being able to manage your online marketing content in real time is critical for B2B marketers. If you're stuck in the IT queue, it may be time to consider deploying a themed microsite (or two) that focuses strictly on sharing the educational and expertise information your buyers need to know. Genoo gives you the microsite and content management tools to make this happen. But your microsite is no longer just a marketing silo. Yes, for business users. That's pretty darned cool. MORE >> -
JUNTA 42 | MONDAY, DECEMBER 14, 2009 100 Social Media & Content Marketing Predictions for 2010
Mike Volpe More video, especially in B2B, as marketers realize that live video podcasts and other video formats are not difficult to do and can communicate a compelling message to help you get found by more prospects. 2009 was about learning social media. Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. machines. MORE >> -
WEBBIQUITY | MONDAY, JULY 26, 2010  19 New Featured Sources on the B2B Marketing Zone
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B Voices ( Trade Youtube Twitter Leads Sales ). MORE >> -
B2B LEAD GENERATION BLOG | FRIDAY, AUGUST 17, 2007  B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 MORE >>
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