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Need Content? 20 Formats to Consider

Savvy B2B Marketing

B2B marketers know they need content, but sometimes it can daunting to decide what to produce. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Microsites Microsites are web pages that include information about specific things.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

B2B marketers know they need content, but sometimes it can daunting to decide what to produce. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Microsites Microsites are web pages that include information about specific things.

Does Your White Paper Have a Call to Action? (My Guess: No)

Savvy B2B Marketing

They are not B2B white papers, but it's still an interesting exercise. There were also some other things that I thought worked well: Microsites Blogs Twitter IDs (only included in one white paper) Facebook website URL Specific web pages / resource pages Books Is a call to action really important? They want things like product specs and technical case studies.

Does Your White Paper Have a Call to Action? (My Guess: No)

Savvy B2B Marketing

They are not B2B white papers, but it's still an interesting exercise. There were also some other things that I thought worked well: Microsites Blogs Twitter IDs (only included in one white paper) Facebook website URL Specific web pages / resource pages Books Is a call to action really important? They want things like product specs and technical case studies.

How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. Because prospects can easily access content via the Web, they largely forgo direct interactions with B2B companies until late in the buying process. You could launch a separate site (i.e., a microsite) or set up your main site to mirror this structure.

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0