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Need Content? 20 Formats to Consider

Savvy B2B Marketing

B2B marketers know they need content, but sometimes it can daunting to decide what to produce. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Microsites Microsites are web pages that include information about specific things.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

B2B marketers know they need content, but sometimes it can daunting to decide what to produce. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Microsites Microsites are web pages that include information about specific things.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

Mike Volpe More video, especially in B2B, as marketers realize that live video podcasts and other video formats are not difficult to do and can communicate a compelling message to help you get found by more prospects.  2009 was about learning social media.    Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. machines.

Does Your White Paper Have a Call to Action? (My Guess: No)

Savvy B2B Marketing

They are not B2B white papers, but it's still an interesting exercise. There were also some other things that I thought worked well: Microsites Blogs Twitter IDs (only included in one white paper) Facebook website URL Specific web pages / resource pages Books Is a call to action really important? They want things like product specs and technical case studies.

Does Your White Paper Have a Call to Action? (My Guess: No)

Savvy B2B Marketing

They are not B2B white papers, but it's still an interesting exercise. There were also some other things that I thought worked well: Microsites Blogs Twitter IDs (only included in one white paper) Facebook website URL Specific web pages / resource pages Books Is a call to action really important? They want things like product specs and technical case studies.

How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. Because prospects can easily access content via the Web, they largely forgo direct interactions with B2B companies until late in the buying process. You could launch a separate site (i.e., a microsite) or set up your main site to mirror this structure.

Create these 10 Media Channels for Your Content Marketing Strategy

Junta 42

Had the pleasure of presenting " Please Stop Talking about Yourself " at the Web Content Conference 2009 in Chicago this week.  Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009 View more OpenOffice presentations from Joe Pulizzi. Examples - HomeMadeSimple.com and BeingGirl.com from P&G; Out-Law.com from the UK law-firm Pinsent Masons (we also talk about Out-Law as a full case study in Get Content Get Customers ). Godfrey gives us a great example from the b2b marketing side. The video microsite. slideshare channel.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  For those not familiar with it, the B2B Marketing Zone (a.k.a. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR.

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0