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Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Another way to look at it: Johnson showed me that it took 12 clicks to log an email in Salesforce.com, compared with about three clicks in Jesubi. Johnson said about 40% of Jesubi clients use it as their primary CRM system, while the balance integrate it with Salesforce.com or another CRM tool. Just thought I’d point that out.

CRM 3

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. Look, I know online marketing is important. But these are awkward solutions.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database. True Influence has existing integrations with Salesforce.com and SugarCRM. Demand generation systems are in that second stage.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Consider LeadLife.