article thumbnail

The Progression of Predictive Marketing (and Why It Matters)

Heinz Marketing

Predictive Inputs, Outputs, and Outcomes In 2009, Amazon founder Jeff Bezos reflected on the benefits of controllable inputs in a letter to shareholders. There are loads of data tools available with easy-to-configure API integrations that will allow you to collect, view, and interpret data from across platforms.

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.