2009 Adwords Lead Management Linkedin Marketo 
The Effective Marketer
FEBRUARY 16, 2011
A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me.
LeadSloth
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Manager, Inbound Marketing, Marketo. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. See also her recent blog post Five B2B Marketing Surprises From 2009.
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