| |  2009 + ActiveConversion + Process + Vtrenz | 3 articles |
| Page 1 of 1 | Previous | Next | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” The technology appears useful at both ends of this spectrum. | DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. light bulb went off in the world of web analytics vendors a few years ago -- "Hey, we could track individuals and start playing in that operational process space. | | | | | |
| MARKETING INTERACTIONS AUGUST 20, 2008  Content Design for Nurturing Insights - Marketing Interactions Software like Marketo , Manticore , Eloqua , Genoo , Genius , or VTrenz (to name a few). It will be an iterative process. BTW, I work for one of the marketing automation companies that make this easy and on auto-pilot - ActiveConversion. You know every time one of them downloads a resource or clicks on a link in your emails. In fact, youve got data coming out the wazoo! | |
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