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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. All thoughts are welcome! I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed. Alive and Kicking!

B2B Lead Management Market Heats Up

delicious b2bmarketing

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. Those processes don't work well online.