2009, ActiveConversion, Marketing Leads and Vtrenz

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2009

ActiveConversion

Marketing Leads

Vtrenz

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Alive and Kicking!

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. No matter how good the technology gets.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

B2B Lead Management Market Heats Up

Webinars

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