2009 ActiveConversion Database Marketing Effectiveness 
Online Marketing Institute
JULY 31, 2009
The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software). VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)
Online Marketing Institute
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. But hold up a second.
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