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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Rather than try to refine the definition, I challenge providers to think about how to talk about and demonstrate their unique differences in ways that are more compelling to business users than just overlapping tech-talk. One challenge many of us have is that we're poor buyers of business software. Thanks, Laura, for initiating it.