Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We By 2011 Paychex’s cost per acquisition (CPA) was rising. As a result of anticipating customer needs, Paychex’s churn rate has dropped from 25 percent to under 7 percent. billion.
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