The Point

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B2B Demand Generation Predictions for 2021

The Point

B2B doesn’t have to be boring – more brands will adopt personalization and playfulness to connect with buyers.” – Sandi, Group Account Director. “I Tactically, this will mean deeper audience segmentation (and more data), improved creative, and personalized content that maps better to buyer and customer interests.”

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More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification.