Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
Adobe Experience Cloud Blog
MAY 9, 2013
To help, the agency conducted weekend retreats, statewide tours, Festi-Viral events led by the teens in different cities across the state. The RAGE movement has earned a WOMMIE Award, a National ADDY and a 2008 gold EFFIE Award. And the budget did get hit by a bus. But RAGE lives on and continues to grow.
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