2008 Marketo Purchase Intent Sales Management 
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.
Engagio
NOVEMBER 11, 2020
No more annoying customers with unwanted sales calls. No more wasting Sales’ time with leads that weren’t ready to speak with them. As a result, Marketing and Sales teams ended up wasting a lot of time and energy on unqualified leads—and a lot of their budgets. One that aligns Marketing AND Sales outreach across channels.
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